LeadMax is a simple, technology-based solution that any organisation can adopt in a uniform, cost-effective method to generate new business as a result of exhibitions.
LeadMax takes the headache out of returning to the office with a stack of business cards and no time to input them properly. With its ability to send out emails before you even return to the office, you could already be turning your contacts into customers before your competitors start sending out their proposals.
At the event
- accurately record contact details
- systematically record answers to the questions you want answered
- collect all necessary qualifying information
- ensure no leads go missing or are stolen
- collect leads that salespeople want to follow up, rather than a stack of unedited business cards
- reduce the cost of brochures handed out by replacing them with a guarantee to send the details electronically
- send only the information that interests your prospects
At the end of the event (or as often as required)
- transmit the data you have collected to a secure server
- receive a report analysing the contacts you made at the event
- analyse performance of individual team members during the event
- send out an email to all contacts ensuring that you remain in their thoughts
- tailor all emails according to the qualifying answers and requests of your visitors
- inform your contacts of the next step that you will take and keep a centralised record of these messages
- transfer data to your own databases in a format that is compatible with your existing contact management systems
Post event analysis
- get your own show report NOT the organiser's
- have the statistics at your fingertips to back up your impressions of the event
- create a purpose built follow up plan of action based on results rather than expectations
- track the progress of contacts as they turn into customers
- compare the daily or hourly visitor flow to your stand and any variations in quality
- calculate the return on investment in terms of meeting your objectives
- make plans for future exhibition participation based on the experience on the day and the actual business generated
For more information, please visit www.leadmax.co.uk